Graphic Design Preliminary Questionnaire

1. Name*
2. Company
3. Position
4. Email*
5. Phone
6. Fax
7. Address
8. City
9. Province
10. Postal Code
11. Country
12. Present Website URL (if any)

1. Materials Required
   Business Cards
   Brochures
   Booklets
   Menus
   Rack Cards
   Invoices
   Calendars
   Note or Greeting Cards
   Posters
   Banners
   Art Prints
   Reports
   Direct Mail
   Flyers
2. Other Materials
3. Other Materials
4. Other Materials

1. Industry
2. Who is Your Target Audience?
3. Who is Your Main Competition?
4. Their Website
5. What do they do better than you?
6. What do you do better than them?

1. What purpose(s) do you want to serve with these materials?
   Distribute Contact Information
   Inform customers about my products and services
   Stand out from the competition
   Attract new clients
   Inform existing clients
   Improve your image
   Offer Customer Service
   Build store or business traffic
   Provide customers with directions
   Survey customers or prospective customers
   Recruit new employees
   Market my art
   Sell art prints
   Record transactions or contracts
   Provide a list of products and services
   Provide a price listing
   Create a gift
   Create a gift for my clients
   Advertise my products or services to a new market
   Advertise a special offer
2. Other Purposes
3. Other Purposes
4. Other Purposes

We recommend that you evaluate three of your competitors existing materials using this form. This is more information we can use to create a solution suited to your needs, and the more materials you evaluate, the better we can understand your needs.

1. Competitor's Name
2. What I like about their materials
3. What I don't like
4. Rate the materials GraphicsVery Good Good Average Bad Very Bad
5. LayoutVery Good Good Average Bad Very Bad
6. Colour SchemeVery Good Good Average Bad Very Bad
7. Amount of Information PresentedVery Good Good Average Bad Very Bad
8. Ease of Understanding ContentVery Good Good Average Bad Very Bad
9. Ease of Getting More InformationVery Good Good Average Bad Very Bad

1. Competitor's Name
2. What I like about their materials
3. What I don't like
4. Rate the materials GraphicsVery Good Good Average Bad Very Bad
5. LayoutVery Good Good Average Bad Very Bad
6. Colour SchemeVery Good Good Average Bad Very Bad
7. Amount of Information PresentedVery Good Good Average Bad Very Bad
8. Ease of Understanding ContentVery Good Good Average Bad Very Bad
9. Ease of Getting More InformationVery Good Good Average Bad Very Bad

1. Competitor's Name
2. What I like about their materials
3. What I don't like
4. Rate the materials GraphicsVery Good Good Average Bad Very Bad
5. LayoutVery Good Good Average Bad Very Bad
6. Colour SchemeVery Good Good Average Bad Very Bad
7. Amount of Information PresentedVery Good Good Average Bad Very Bad
8. Ease of Understanding ContentVery Good Good Average Bad Very Bad
9. Ease of Getting More InformationVery Good Good Average Bad Very Bad

1. What theme(s) have you considered for your materials? (if any)
2. What is the key message you wish to convey?
3. How do your customers perceive your business?
4. How would you like them to perceive your business?
5. How long would you like to use these materials?
6. Do you expect any major changes in that time?YesNo
7. What design tone or feel would you like to convey?
   Fun
   Formal
   Intellectual
   Business-Like
   Creative
   Sophisticated
   Scientific
   Cutting Edge
   Exciting
   Academic
   Friendly
   Informal
   Light
   Dark
   Pastel
   Warm
   Cool
   Monotone
   Classical
   Retro
   Modern
   Grunge
   Geometric
   Minimalistic
   High-tech
8. Other:

This section details how involved you would like to get in the development and design of your materials. Choose Yes if you would like to take care of the portion in question yourself, or no if you would prefer that we handle it for you.

1. I can provide all the graphics and photosYesNo
2. I can provide all the text contentYesNo
3. I want to change SOME of the content myself laterYesNo
4. I want to make ALL future changes myselfYesNo

1. Have you established a budget for this project?YesNo
2. My budget is:
3. This Includes:
   Design & Concept Development
   Printing/Production
   Distribution (mail or other)
   Shipping to my location
4. This budget also includes:
5. I need this project completed by:
6. How will these materials be delivered?
   I will pick them up
   Please courier them to me
   Pick up by a third party

1. Other Considerations